Micro Systems and Support can provide you with a custom branded website that will communicate your brand to the world. Every website we produce is completely mobile “responsive”. Simply put, what that means is that it will automatically format itself to what ever browser is being used – from a desktop computer to any tablet, right down to your smartphone.
Your website is not a stand-alone marketing tool. It is, in many cases, a prospect’s first impression of your brand. It is also the place your prospects go to either form or validate an opinion about your company…before they decide whether to take the next step. It’s the most important element of your brand image, and it sets the pace for your conversion process. So you need to budget for the full scope of the branding you need — not “just” for “a website”.
Since the requirements of every project are different, the costs are also variable. After we meet and discuss the project with a client and get a better understanding of a project’s requirements, we will provide the client with an estimate of the costs.
The main costs of building and operating website can be broken down as follows:
Domain Name Registration: This is an annual cost. .com, .net, .org’ domain names are available. Micro Systems and Support can assist you in choosing and securing an appropriate domain name for your site.
Hosting: This is typically an annual fee. To operate your site you must rent space on a server which can be accessed via the Internet. Micro Systems offers a couple different options based on the level of hosting you need.
Upfront Website Development Costs: This depends to a large extent on your requirements. A Basic Site that provides static information to your customers will be much less expensive then a full Content management system that allow syou to edit and update you rsite from any internet based computer. Contact Micro Systems and Support for an estimate for your project.
Ongoing Promotion Costs: For your site to succeed you require targeted traffic to your site. This is hard work. Micro Systems provides experience and expertise with a variety of methods to attract targeted traffic to your site. We can develop a custom strategy for your site and to your budget.
Ongoing Maintenance Costs: It is important to allow a budget for updating your site on a regular basis. Updating your site is necessary to keep descriptions of the products and services you provide as accurate as possible. This will also give visitors to your site a reason to return. Micro Systems and Support offers fast site updates at competitive rates.
There is more than one way to build a site
Tell us what you need. Tell us what your budget is and we’ll see what we can do for you.
There are basically three tiers of Web Development and Hosting we offer…
If you desire a more “custom” site using your branding and one that is unique to your business needs, then we can advance to a CSS or HTML based site that allows you to incorporate more of your unique branding and business presence to your target market.
Content Management Systems (CMS) are the most flexible and the easiest to maintain and change by the end user. They also are the most expensive to build! We use WordPress and Drupal, although they are not the only ones available, we chose to specialize in them because they have the biggest and most active communities.
Hosting Your Site
Micro Systems will host your website on our dedicated servers. What that means is that you will get the absolute best web performance that your site requires in order to provide a quick, responsive website that your customers or visitors will want to come back to. What you may or may not be aware of is that many web hosting companies will host your site on their servers along with hundreds (if not more) of other customers. That is called “shared hosting” and what that means to you is slower performance, limited features, and greater potential for your website to get hacked.
All sites hosted by Micro Systems and Support include Distributed Denial of Service (DDoS) protection. We offer several additional options to our customers that will best suit your specific requirements.
SEO – Search Engine Optimization
Improve Your Search Rankings
As surveys show, 85% of Internet users find websites through search engines. The days of searching for business content through the phone book are long over. When was the last time you opened up the phone-book to look up a number? To make your business more successful online, you need to start a search engine optimization campaign.
If you aren’t in the top 10 for your market, you are unlikely to get many potential customers from any search engine
What is Search Engine Optimization?
Search engine optimization, also known as SEO, is the process of increasing the amount of visitors to a website by ranking it higher in the search engine’s result pages. Basically, we are the middle man, making it as easy as possible for the search engine “crawlers” to find your Web site when someone searches for a relevant keyword or keyword phrase.
The easier it is for the engines to find you, the higher your website will rank and the greater the chance it will be visited by a user. These tactics will will help potential customers or clients find your website and subsequently drive traffic to your site.
In sum, search engine optimization is the process of optimizing a website for various keywords and phrases in pursuit of top positions on search engines in order to drive more targeted traffic to that particular site.
Benefits of SEO for Your Business
85% of Internet users find websites through search engines
Searching is now the most dominant form of online advertising
57% of Internet users use search daily
75% of Internet users do not go past the first page of results
SEO is among the most cost-effective ways of advertising
High, clear, measurable and long term Return on Investment
Increases brand visibility
No cost per click
The Benefits of Search Engine Optimization can be achieved by strategically forming an SEO campaign. We will collaborate with you in establishing your primary target market and then how we will draw them to your site. It is essential for your company’s marketing strategy over the web. Search Engine Optimization is the most beneficial and productive way of reaching your target end user and high profit margins by marketing on the web.
Our prices are extremely competitive and reasonable. We don’t have high overhead like many other SEO companies do so we are able to keep our prices down. We also don’t have hidden fees. Your budget will help detrmine the overall cost of your SEO campaign. From our experience (yours probably is the same), your potential customers ARE NOT using the Yellow pages anymore!
Our clients are reallocating their budgets to spend more of their advertising dollars in SEO and less in other areas. It is simply a greater return on YOUR investment!!